Lively resorts such as Scarborough, Whitby and Filey offer family fun and exhilarating water sports, and the great outdoors of the Yorkshire moors and coast has plenty of places for bracing walks, cycling and horse riding. There are safe, sandy beaches and miles of spectacular coastal footpaths to explore along the 40 miles of stunning coastline.

But this is a place, too for gentler activities and for relaxing and unwinding in quiet corners such as Dalby, where the Great Yorkshire Forest offers 8000 acres of woodland to explore and enjoy including play areas for families and way marked trails.

This is a land, too, of memorable views and vistas, whether out to sea or across the heather-covered moors and dales of the Howardian Hills and the North York Moors National Park, from beauty spots such as Sutton Bank, the Cleveland Hills or Roseberry Topping.

It’s also a place of down to earth friendliness. You’ll find great local produce such as Fortune’s famous kippers or the tasty ales of the Cropton Brewery served with a warm local welcome.